"We sell things that are interesting," Guy said. "People are attracted to them. And I think there is an interest in a small local standalone business, particularly something that's fun. So, you know, what's not to like?"

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River Runner offers a world-class selection of kayaks and canoes for sale, with hundreds available on site, as well as the only canoe/kayak rental service in the Midlands.

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"We sell things that aren't available just everywhere, particularly when we get into paddle sports, which is our specialty."